Automotive retail design…and experience

I’ve been working on a presentation over the weekend for an American vehicle manufacturer. This company is struggling a bit with the challenge of allowing certain of its dealers, with the iniative and the resources, to build “stores” outside of the highly structured guidelines of their programs for dealerships. Part of the issue for the manufacturer is the concern that the dealer’s “brand” statement will compromise the manufacturer’s brand, creating confusion in the minds of the consumers.

I was facinated by these examples of brand experience centers by Coop Himmelb(l)au for JVC and BMW. It seems that, in these cases, the manufacturer makes such a strong statement in its own corporate facilities, reinforcing the association with the brand character, that the local application can only be inspired to reach into similar accomplishments.

Here is JVC.

And here is BMW.

Oh, yes…those wonderful sketches:

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