Paintball architecture
I don’t know whether this in general circulation or not, but I have not seen it anywhere but here.
And if you have not seen it, you must view this amazing Sony Bravia ad with these astonishing exploding buildings.
From the director:
Our latest TV ad – featuring massive paint explosions – took 10 days and 250 people to film. Huge quantities of paint were needed to accomplish this, which had to be delivered in 1 tonne trucks and mixed on-site by 20 people.
The effect was stunning, but afterwards a major clean-up operation was required to clear away all that paint!
The cleaning took 5 days and 60 people. Thankfully, the use of a special water-based paint made it easy to scrape-up once the water had evaporated.
Keeping everyone safe was also an important factor. A special kind of non-toxic paint was used that is safe enough to drink (it contains the same thickeners that are sometimes used in soups). It was also completely harmless to the skin.
archizoo [MEREDITH Strategy & Design] 
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