You don’t compete by purchasing airplanes…

I’ve been absent from the blog for way too long, totally consumed by a great new project opportunity that should provide lots of good content here.

As I warm up to the task of getting back to writing, I offer this delightful and appropriately inspirational piece that I found in today’s readings. This is from Bryce Dot VC, whom I hope does not mind my capturing this excerpt from his blog –

Last week while prodding a pitching entrepreneur on his competitive landscape I rattled off potential competitor after potential competitor in order to gauge his reaction. After appeasing me for a few of them he paused, mid-sentence, a little befuddled. Then he stopped altogether.

A little exasperated, he said something along the lines of:

Startups don’t compete with airlines by purchasing a bunch of planes, hiring a bunch of pilots and locking up a bunch of terminals at airports. Startups compete with airlines by inventing videoconferencing.

It’s as though he was channeling Buckminster Fuller who said:

You never change things by fighting the existing reality. To change something, build a new model that makes the existing model obsolete.


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