Care

There’s a nice quote in this interview of Jonathan Ive in the Telegraph.In it he says,

“We’re keenly aware that when we develop and make something and bring it to market that it really does speak to a set of values. And what preoccupies us is that sense of care, and what our products will not speak to is a schedule, what our products will not speak to is trying to respond to some corporate or competitive agenda.”

I like that concept of pace as a critical component of care, itself a critical component of great and valuable design.

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